Our Brand
Brand Guidelines
This toolkit includes our existing and new visual identities of the College with guidelines on appropriate usage of logos, as well as guidelines on typography, colours, and how to use multiple logos within one communication.
This document also includes templates and examples to outline best practices for effective communications for all types of media, with guidelines on standard language and verbiage that is in line with our new vision and mission. As always, we create and publish communications and marketing campaigns that are inclusive and include diverse of representation.
Employees can access all brand assets and templates on Noraction. Brand assets can also be distributed to third-parites with password protection. Contact marketing@northern.on.ca for more information.
Visual Identity
Our Logo
The inspiration for our logo came from the natural environment within which Northern College exists.
Remember, our logo is an integral part of our brand and our ambassador to the world. When we present ourselves consistently, effectively and professionally, that’s how we will be recognized. That is why it’s so important that you protect our image by following these guidelines.
The Northern College brand is the overarching identity of the College. It is the voice used in top level communications and when the College is speaking as one unified entity.
| Horizontal logo:
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Vertical logo:
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Brand Architecture
The Northern College brand is the overarching identity of the College. It is the voice used in top level communications and when the College is speaking as one unified entity.
These brand lock-ups position the names of Northern College schools and departments in alignment with the parent brand.
Examples:
Fonts & Typography
Consistency of typeface in all forms of communications is important to the successful implementation of these visual identity standards.
The two official fonts used by Northern College are Avenir and Avenir Next.
Text Sizing:
Headings 16 to 18 point font
Sub Headings 12 to 14 point
Body text 10 point (minimum) font
Alternative fonts:
Arial, Calibri, Helvetica, Myriad and Montserrat.
Colours
Colour plays an important role in how our brand is perceived.
Colour psychology can be used to help build a strong, relatable brand.
Colour evokes feeling. It incites emotion. While choosing the right colours can enhance your brand perception, poor colour selection can do damage to your brand image.
For instance, if you choose the wrong colours for your content or logo, it can turn out to be less readable, and hard for your audience to understand. Or you can risk being ignored all together.
Primary Brand Colours
The Northern College colour system, consists of primary and secondary palettes, and has been thoughtfully selected to create brand harmonization to ensure consistency, hierarchy and visual recognition.
| Orange PANTONE 158 C CMYK 0%, 62%, 97%, 0% RGB 232, 121, 40 HTML #ef6e2a |
| High Contrast Orange CMYK 0%, 52%, 89%, 26% RGB 189, 90, 20 HTML #bd5a14 |
| Charcoal Grey PANTONE 11 CP CMYK 63%, 52%, 44%, 33% RGB 84, 88, 96 HTML #545860 |
Secondary Colours
These are a sample of the secondary colours available. You can find all the secondary branded colours in the Brand Guidelines document.
| PANTONE 7688 C CMYK 33%, 10%, 83%, 21% RGB 144, 155, 68 HTML #909B44 |
| PANTONE 7688 C CMYK 69%, 23%, 0%, 0% RGB 72, 153, 213 HTML #4899D5 |
| PANTONE 3145 C CMYK 100%, 0%, 24%, 30% RGB 0, 120, 142 HTML #00788E |
| PANTONE 423 C CMYK 44%, 33%, 29%, 9% RGB 137, 141, 150 HTML #898D96 |
| PANTONE 543 C CMYK 100%, 71%, 0%, 51% RGB 27, 54, 95 HTML #1B365F |
| PANTONE 476 C CMYK 32%, 67%, 63%, 78% RGB 76, 51, 39 HTML #4C3327 |