A brand is our story – the product of everything we do and the experience people have with the College. The brand connects with people and leaves a long lasting impression sometimes without them knowing it does!
Our Brand Guidelines and Toolkit acts as a reference for all areas of the College to ensure that any marketing materials or other communications are consistent, effective, and successful. We have much to be proud of. Our Brand Guidelines allow us to present our best and brightest.
The number one rule of branding is consistency. Consistency across all media channels, campaigns, emails signatures, clear language, and between divisions and departments.
The Marketing and Communications department is responsible for ensuring that our brand is consistent, and in doing so, give you the tools to make that easy.
The inspiration for our logo came from the natural environment within which Northern College exists.
Remember, our logo is an integral part of our brand and our ambassador to the world. When we present ourselves consistently, effectively and professionally, that’s how we will be recognized. That is why it’s so important that you protect our image by following these guidelines.
The Northern College brand is the overarching identity of the College. It is the voice used in top level communications and when the College is speaking as one unified entity.
The department lock-ups position the names of Northern College schools and departments in alignment with the parent brand.
Sub-brands and associations are also established for Indigenous Student Services, Northern College Student Association (NCSA), the Haileybury School of Mines, the Northern College Foundation and Scholarships, Bursaries & Awards.
All lock-ups and association logos are available for employees to download and use on NorAction.
PANTONE 158 C
CMYK 0%, 62%, 97%, 0%
RGB 232, 121, 40
|High Contrast Orange
CMYK 0%, 52%, 89%, 26%
RGB 189, 90, 20
|Dark Charcoal Grey
PANTONE 11 CP
CMYK 63%, 52%, 44%, 33%
RGB 84, 88, 96
PANTONE 423 C
CMYK 44%, 33%, 29%, 9%
RGB 137, 141, 150
Colour plays an important role in how our brand is perceived.
The Northern College colour system, consists of primary and secondary palettes, and has been thoughtfully selected to create brand harmonization to ensure consistency, hierarchy and visual recognition.
More information on brand colours can be found in the Brand Guidelines.
Other Branding Elements
Graphic elements and other assets are created for use in marketing materials and campaigns. Employees can find elements like virtual meeting backgrounds, email signature templates and other graphics on NorAction.
The two official fonts used by Northern College are Avenir and Avenir Next. Alternative fonts include Arial, Calibri, Helvetica, Myriad and Montserrat. Consistency of typeface in all forms of communications is important to the successful implementation of these visual identity standards.