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Our Brand

Our Brand

Our Brand Guidelines act as a reference for all areas of the College to ensure that any marketing materials or other communications are consistent, effective, and successful.

The Marketing and Communications department is responsible for ensuring that our brand is consistent, and in doing so, gives you the tools to make that easy.

Our Logo

Northern College white background logo Northern College Grey background logo

Marketing & Brand Asset Support

Employees can find more information on how to connect with the Marketing Department on NorAction.
To request Business Cards, please complete the Business Card Request Form on NorAction.

External partners can contact marketing@northern.on.ca for additional support and to request other assets.

Burnt Orange
PANTONE 2020 C
CMYK 0%, 70%, 100%, 13%
RGB 190, 84, 0
HTML #BE5400		 Deep Grey
PANTONE 4280 C
CMYK 86%, 68%, 36%, 78%
RGB 37, 42, 54
HTML #252A36

 

Dark Charcoal Grey
PANTONE COOL GREY 11 C
CMYK 63%, 52%, 44%, 33%
RGB 83, 86, 90
HTML #53565A		 Light Grey
PANTONE 423 C
CMYK 44%, 33%, 29%, 9%
RGB 137, 141, 150
HTML #898D96

Colours

Colour plays an important role in how our brand is perceived.

The Northern College colour system, consists of primary and secondary palettes, and has been thoughtfully selected to create brand harmonization to ensure consistency, hierarchy and visual recognition.

Orange
PANTONE 158 C
CMYK 0%, 62%, 97%, 0%
RGB 232, 119, 34
HTML #E87722

 

Other Branding Elements

Graphic elements and other assets are created for use in marketing materials and campaigns. Employees can find elements like virtual meeting backgrounds, email signature templates and other graphics on NorAction.

The two official fonts used by Northern College are Avenir and Avenir Next. Alternative fonts include Arial, Calibri, Helvetica, Myriad and Montserrat. Consistency of typeface in all forms of communication is important to the successful implementation of these visual identity standards.

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