MR4023 Social & Internet Marketing

January 30, 2022

In this course, students will study the conceptual foundation and practical techniques necessary for creating a comprehensive and effective social media marketing plan. Focus will be on identifying target audiences, setting attainable social media objectives, devising realistic platform-specific strategies and tactics, and monitoring and measuring progress and feedback of the plan. Students will be encouraged to engage in social media with a business focus and wherever possible, work with real clients in the development of their social media marketing plan.

42 Hours

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