Business – Marketing

Post-Secondary Programs
Credential Earned: College Diploma (2 Year)
Campus: Timmins, Distance
Program Length: 4 Semesters

Program Codes
B007-PC (Timmins Campus)
B208- CK (Contact North)

The Business – Human Resources program will prepare students to participate in staffing, performance management, training, employee relations, health and safety, and benefits and compensation administration functions. Students will develop skills in communication, information technology, and teamwork, and will learn organizational development strategies to support the human resources activities of an organization.

Graduates will find positions in a variety of private, public and not-for-profit organizations completing tasks such as hiring, health and safety, training, pension and benefits administration, and well as other human resource related roles and responsibilities.

 

Contact Information

Timmins Campus
Rose-Marie Deacon, Program Coordinator
Tel: 705-235-3211 ext. 2243
deaconr@northern.on.ca

Haileybury Campus, Kirkland Lake Campus, and Contact North
Roseanne Clyburn, Program Coordinator
Tel: 705-567-9291 Option 1 ext. 3736
clyburnr@northern.on.ca

Distance Learning Officer
Tel: 705-567-9291 ext.3673
kldisted@northern.on.ca

 

Admission Requirements

Domestic Admission Requirements

Ontario Secondary School Diploma (OSSD)
Grade 12 English (C, U)
Grade 11 Math (C, U)

Or equivalent

Mature students (those who do not have a high school diploma or equivalent and will have reached the age of 19 years on or before the start of the program) must undergo academic testing prior to admission into a program. Please contact the Admissions Office at admissions@northern.on.ca or 705-235-7222 for more details.

Academic prerequisites for this program may be obtained free of charge through Academic Upgrading.

International Admission Requirements

1. Proof of Senior High School Diploma/Certificate

2. English Proficiency (we will require one of the following):

  • IELT Academic– International English Language Testing System: a minimum overall score of 6.0 must be achieved with no individual band score under 6.0; however, we will accept one band at 5.5.
  • TOEFL (Test of English as a Foreign Language): Computer-based overall minimum score of 79
  • PTE (Pearson Test of English) Academic – Graduate Diploma: 58+

If your country of citizenship has English as its official language, we may accept alternate proof of English Proficiency.

All educational documents must be submitted in English and will be dependent on the country of citizenship.

For more information, please contact admissions@northern.on.ca.

Additional Information

Fall Intake – Apply to this program on OCAS. When studies commence, you are automatically registered in the first year Business Fundamentals which is a common first year business program for Northern College’s two-year business programs in Accounting, Human Resources Management, Marketing, Global Business, Entrepreneurship and Technology, and Business General studies.

January Intake – Apply directly to the January intake program codes for the common first year Business Fundamentals program and upon completing this first year, you can register for the fall into the second year of the two-year business program of your choice.

Semester 1
AC1034 Introduction to Financial Accounting

In this course, Students are introduced to a computerized accounting application as utilized by employees and managers in daily operations and decision-making processes. Using SAGE 50 Accounting Software Students will gain practical experience recording business transactions in the General Ledger, Receivables, Payables, Payroll, Inventory and Banking Modules using “real-world” companies and industries. Practical Experience is further obtained by the design, set-up, and implementation an accounting system for a Small Business.

BU1103 Introduction to Human Resources

In this course, students will learn how proper recruitment and selection strategies and training and development methods maintain an organization’s competitive advantage. The integral role of job design and analysis in affecting compensation management and performance appraisal decisions will be examined. Students will investigate a variety of employment and health and safety laws as they relate to managing a diverse workforce. In addition, the fundamental principles of the union-management framework will be explored.

BU1363 Introduction to Business Concepts

In this course, students will be introduced to business in Canada, focusing on introductory topics for those interested in employment in a business management role. Topics of study will include the relationships between the areas of finance, human resources, marketing, and operations within an organization, business ethics and social responsibility, management concepts and practices, and an exploration of the entrepreneurial spirit.

MA1024 Business Math I

In this course, students will begin with a review of basic arithmetic and algebraic manipulations, continuing topics that include ratios, proportions and percentages, math of merchandising that include mark-ups and mark-downs, various payroll scenarios, and the evaluation and calculations using simple interest.

MR1073 Introduction to Marketing

This course is an informative introduction into marketing. Students will become acquainted with current Canadian marketing concepts, terminology and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization’s profitability. Students will also explore consumer and business marketing, product planning, building customer relationships and creating customer value. This course provides a basic understanding of Canadian marketing structures and techniques including defining and segmenting target markets and interpreting market research data.

IN1173 Computer Applications for Business I

In this course, students will gain practical experience with Microsoft Excel for Windows. Excel will be used to prepare various reports, presentations and applications which directly correlate to the critical-thinking requirements of the workplace. Students will gain practical experience working with formulas and functions, developing, and enhancing financial reports, organizing data with charts, data lists, and tables, managing multiple work sheets, workbooks, and external data sources, developing macros, using conditional functions, working with financial tools and functions, and performing what-if analysis.

CM1903 Communications I – Model A

The student will apply the fundamentals of formal oral and written communications for current, practical business and technical communication situations. Specifically, students will be able to identify, correct, describe, demonstrate and/or discuss topics in: Communication Foundations (importance of communications and the communications process and barriers); Grammar Essentials (basic sentence faults such as Sentence Fragments and Run On Sentences); Writing Process (techniques for greater effectiveness); and Business Correspondence (characteristics of well written letters and different letter patterns). In addition, students will demonstrate they can plan, conduct and participate in meetings and prepare for, deliver and explain the parts of effective Oral Presentations.

Semester 2
AC2034 Financial Accounting II

In this course, students will examine, in more depth, select assets and liabilities found on the balance sheet as well as learn to account for equity transactions involving partnerships. Assets examined include cash, accounts receivable, notes receivable, plant, property, and equipment and intangibles. Liabilities studied will include short and long term notes payable, warranty liabilities and payroll& liabilities.

BU3113 Organizational Behaviour

In this course, students will be introduced to managing and navigating organizational behaviour in a professional Canadian business environment, at the same time keeping in mind the increasingly interdependent nature of globalization. This course examines management and group dynamics from the manager as well as employee point of view, both in an professional setting. There is significant emphasis on how OB research into the area of workplace experience of managers and employees contributes to the productivity of the organization. The course brings in numerous examples of practical applications with the involvement of the learners from real-life situations and personal experiences to analyze the concepts discussed. There is also key emphasis on developing awareness towards corporate social responsibility and the relation between ethical practices and organizational behaviour.

BU4033 Microeconomics

This course is designed to introduce the student to the study of economics, beginning with the field of microeconomics. The course will use scientific theory in order to better understand the relationship and consequence of economic and business decisions. Additionally, this course will use mathematical procedures in order to predict and practically use economic models in real world settings. As oppose to Macroeconomics, Microeconomics will focus on the effects of business decisions on an industry or a single business specifically. Topics include: supply and demand, elasticity, consumer choice, and production costs in the short and long run.

CM2903 Communications II – Model A

Communications II is a one-semester course which applies the oral and written communication tools learned in the first semester to specific business/technical applications as required by industry today. The student will enhance writing skills acquired in CM1903 and learn to produce effective documents including business letters, memoranda, emails, employment documents as well as reports and problem solving documents as applicable to their field of study. The course presents the theory and practice necessary for the planning and presentation of short informal and formal reports and introduces the dynamics of planning and participating in meeting situations. Students will participate in mock interviews (as applicable), so that they are prepared to sell themselves as they transition into the competitive employment market. Students will continue to review grammatical structures and apply editing strategies to business/technical documents through both in-class activities and the usage of the customized online grammar tool. As with CM1903, the content will be inclusive and reflect the diverse workplace that students will find themselves in in the future.

MA2024 Business Math II

In this course, students will develop their business mathematics skills expanding them to compound interest scenarios that include single cash flows of future value and present value, ordinary simple annuities, ordinary general annuities, simple and general annuities due, deferred annuities, perpetuities and perpetuities due. Throughout the course, students will not only evaluate the requirements but also use their critical thinking skills to evaluate appropriate investments to make and aspects of a variety of loans to consider all in a business environment whether that be in the private, public or not-for-profit sectors of industries.

MR2003 Marketing II

In this course, students will follow the accepted concepts of marketing, current marketing principles/practices, and their applications as functional decision-making management tools. Topics will include all aspects of product/service marketing and management, price determination and pricing strategies, distribution-related strategies, marketing communications strategies (including advertising, personal selling, sales promotions, event marketing and sponsorship, public relations and direct marketing) and non-profit marketing and global marketing. This course builds on the foundation of MR1073 Introduction to Marketing I. Students will continue to examine current Canadian material on marketing and determine strategies for developing new products and services that are consistent with evolving marketing needs and principles of sustainability. Students will apply their knowledge in producing a marketing plan where they will set marketing objectives, develop a marketing mix, along with developing marketing strategies. Budgetary considerations will be taken into account, and evaluation criteria identified. Students will also contribute to the development of pricing strategies and participate in conducting market research to provide information needed to make marketing decisions.

General Education Elective

General Education Courses are selected online each semester by the student from a list provided and exposes students to a related area of study outside of their immediate academic discipline. Certain programs have predetermined electives. 

Semester 3
AC3044 Managerial Accounting

This course will cover the following concepts related to Managerial Accounting: Compare and contrast financial and management accounting. Apply costing concepts from a business point of view. Analyze cost behaviour as an aid to managers in making important decisions about future courses of action. Apply cost behaviour concepts as an important management accounting decision-making tool: cost-volume-profit analysis. Analyze the job-order costing model. Analyze activity-based costing. Compare and contrast variable versus absorption costing. Complete all components of a master budget. Calculate material, labor and overhead variances. Prepare an analysis for a variety of situations that will aid decision-making.

BU3044 Operations Management

This course will cover the following concepts related to Operations Management: Illustrate the importance of operations management in the context of an organization’s strategic plan. Assess the role of supply chain management, logistics, and inventory strategies to support operational requirements. Determine the layout for goods and service producers to maximize efficiency and support organizational goals. Assess the impact of product/service design processes and benchmarking on productivity to support the organization’s goals. Assess strategies for the scheduling of production and staff which support the most productive operations of a facility. Assess the impact of quality control and quality assurance systems and programs to support the organization’s goals. Apply qualitative considerations and quantitative methods to the management decision making involved in the day to day operations of a business. Appreciate the scope of subjects and knowledge necessary for effective and efficient management of business operations, and to optimize the customer value created. Understand the connection between the different types of decisions made by operations managers, and the different types of mathematical models available to support management decision making. Communicate clearly the results of analysis and the application of quantitative methods to operational decisions to the managers involved.

BU3103 Macroeconomics

In this course, students will discuss large-scale, economic phenomena to gain an understanding of the role and relevance of economics in business studies. Students will examine the behaviours of individual nations in a global economics context. This course will present the Economic Problem and discuss such concepts as scarcity, choice, opportunity cost as well as efficiency & unemployment. You will examine demand & supply and understand how and why economists measure the economy, while learning about GDP, national income and inflation. Further, students will explore business cycles and the aggregate expenditures model. They will review explanations for such things as prices and output in aggregate demand and supply from a macroeconomics perspective. And finally, students will consider federal government’s fiscal policy, examine technological change, global trade and the effect of tariffs.

MR3023 Consumer Behaviour

This introduction to consumer behaviour shows how the behavioural sciences help answer questions about why people choose one product or brand over another, how they make their choices, and how organizations use this knowledge to develop, evaluate and implement effective marketing strategies and to create value for the consumer. In addition, actual applications of consumer behaviour concepts to marketing situations are designed and executed by the students. As well, on a macro level, students will examine the social/cultural environment and will debate and discuss the ethical concerns that consumers have about behavioural marketing applications.

MR3033 Marketing Research

Marketing research provides organizations with information that can be used to make more informed marketing decisions. This course will examine the process of designing, gathering, analyzing and reporting information that can be used to solve a specific marketing problem or opportunity. Students will apply their knowledge in conducting a marketing research project for an organization.

MR3063 Professional Selling

This course will explore the world of building relationships in the sales field. Students will examine the steps in the preparation, presentation and the follow up of a professional sale. This course deals with a hands-on approach to developing the tools to be successful in most selling situations. Emphasis is placed on building a relationship based on rapport and trust. Students learn and practice the fundamentals of the sales process including, needs analysis, preparing sales presentations, handling objectives, confirming and closing the sale and the strategic importance of follow-up and providing exceptional customer service. Throughout the course role playing and case studies will be utilized to allow students to apply sound reasoning skills to solve sales challenges.

General Education Elective

General Education Courses are selected online each semester by the student from a list provided and exposes students to a related area of study outside of their immediate academic discipline. Certain programs have predetermined electives. 

Semester 4
BU4003 Business Law

This course presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, employment laws, and general legal considerations that arise for a business. In addition, students will assess intellectual property, patent, trademark, copyright, and franchising laws and apply them to business cases. Students will outline the structure of the Canadian legal system, describe torts and professional liability issues, determine the requirements that form contracts, explain the circumstances that enforce contractual obligations, describe legislation and its function in the marketplace, outline the concepts of real and personal property, and relate Ideas and information laws as they apply to business.

BU4073 Entrepreneurship

Many entrepreneurs plunge into the world of business with minimal training and may lack key skills to help maximize their chances of success. This course instructs the learner on essential skills to survive as an entrepreneur. This course focuses on two skill categories for entrepreneurs: Interpersonal business skills, and self-management skills. The interpersonal business skills portion will focus on the topics of: relationship management, negotiations, networking, and presentation. The self-management skills portion will focus on the topics of: self-care, mental health for entrepreneurs, stress management, diet and nutrition, and self-reflection. Risk management will also be taught in detail. This course will cover the following concepts; Describe the challenges of being an entrepreneur. Apply entrepreneur self-care practices with regards to stress management, as well as mental, and physical health. Describe how obtain and make best use of mentors and advisors. Describe the challenges of obtaining startup financing as well as the various sources to seek out. Identify instances when you should seek out professional help from lawyers and accountants. Describe the process of hiring an employee and how to deal with various employment challenges faced by entrepreneurs. Perform a risk analysis of the start-up company.

BU4103 Professional Development

This course will focus on the development of soft skills that are essential for succeeding in business and the workplace. The students will be provided with techniques and opportunities to develop presentation, networking and interpersonal skills that will assist in gaining employment and being more effective in a variety of business settings. Students will also build their marketable skills through involvement with a volunteer organization. Employers and graduates will interact with students as various career paths are investigated.

MR4003 Integrated Marketing Communications

Marketers require a solid foundation in advertising, sales, promotion, media techniques and applications. In this course students will develop their skills as they apply fundamental principles and practices of marketing communications in a variety of industry, product, and service situations.

MR4013 International Marketing

This course allows students to develop a national and international understanding of business. Studying domestic and global patterns, students will learn to compare and contrast marketing applications from a management perspective. In this course, students will gain an understanding of the strategies and complexities of marketing products and services internationally, and apply their knowledge in a marketing simulation in which they will develop and implement a market entry and expansion plan for a multinational consumer products company. An experiential approach will be employed in the design of a marketing strategy for a global business opportunity.

MR4023 Social & Internet Marketing

In this course, students will study the conceptual foundation and practical techniques necessary for creating a comprehensive and effective social media marketing plan. Focus will be on identifying target audiences, setting attainable social media objectives, devising realistic platform-specific strategies and tactics, and monitoring and measuring progress and feedback of the plan. Students will be encouraged to engage in social media with a business focus and wherever possible, work with real clients in the development of their social media marketing plan.

General Education Elective

General Education Courses are selected online each semester by the student from a list provided and exposes students to a related area of study outside of their immediate academic discipline. Certain programs have predetermined electives. 

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